Wellness Ascends: NOW Survey Reveals Top Health Priorities and Soaring Supplement Use for 2026

Understanding the latest **Consumer Wellness Survey** results is crucial, as wellness is now a top consumer priority, significantly shaping **supplement use increase** in 2026. A recent survey from NOW® highlights this shift, revealing that supplement use is at an all-time high. In fact, 76% of participants in the **Consumer Wellness Survey** take supplements daily. Many consumers increased their usage, with 44% reporting higher intake in 2025. This reflects a clear move toward **proactive health measures** and signals a growing focus on longevity, providing important insights from the **Consumer Wellness Survey** for the health industry.

Key Consumer Health Priorities for 2026 Revealed by Consumer Wellness Survey

Consumers identified key **health priorities 2026**. General health emerged as the top concern, cited by 55% of participants in the **Consumer Wellness Survey**. **Immune health focus** follows closely, with 47% of consumers prioritizing it. **Energy support needs** are also crucial, as 44% seek more energy. **Stress and mood support** are important too, with 41% of consumers aiming for this. Weight management rounds out the top five, with 35% focusing on this goal as indicated by the **Consumer Wellness Survey**.

Trust and Quality Drive Supplement Choices: Insights from the Consumer Wellness Survey

Consumers rely on supplements not only for wellness goals but also to address the **nutrition gap filling**. However, trust is a major factor, with 44% expressing concern about safety in the **Consumer Wellness Survey**. Others doubt brand credibility, as 35% are unsure which **quality supplement brands** to trust. This news emphasizes the need for reliable options, and NOW® aims to be that trusted brand. DJ Blatner, NOW Wellness Expert, stressed this, stating, “NOW can be that reliable and affordable brand they reach for.” She is a Registered Dietitian Nutritionist.

NOW’s Commitment to Integrity: A Pillar of Consumer Wellness

Transparency is vital for consumer trust, and NOW® prioritizes stringent quality protocols. The company performs over 31,000 tests monthly, covering both raw ingredients and finished products to ensure product integrity and label accuracy. “They perform more than 31,000 tests every month,” said Blatner. “They ensure what’s on the label is in the bottle, and nothing else.” This commitment directly addresses consumer doubts and reinforces NOW’s position as a leader, offering over 1,500 products, including supplements and functional foods, as highlighted by the **Consumer Wellness Survey**.

Broader Wellness Trends Emerge from the Consumer Wellness Survey

These consumer priorities align with broader market **consumer wellness trends**. Experts predict continued growth in sports nutrition and specialty supplements. Herbs and botanicals show momentum, as do plant-based options. Personalized nutrition is also a key area, with gut health remaining a major focus and **mental wellness solutions** in demand. The drive for natural wellness is evident, as consumers seek holistic health support. These recent developments shape the market and reflect a culture valuing **proactive health measures**. The **NOW survey results** offer clear direction for consumer wellness, showing individuals seeking to optimize their health and relying on quality supplements. NOW® continues to meet these evolving needs.